If jewellery could flirt, FRED’s 2025 High Jewellery collection would be winking at you from across the room. It doesn’t just shine – it beams. Bright, bold and unapologetically glamorous. Naturally, it launched at Maxim’s in Paris. Because where else would you debut a collection this extra? Gilded ceilings. Velvet everything. Ghosts of champagne-soaked soirées past. Très iconic.
The collection’s name? The Sunshine Jeweller’s First Light. Split into two chapters – 1936 and Soleil d’Or Sunrise – it’s a luminous tribute to FRED’s obsession with joy, light, and jewellery that knows how to live a little.
Born to Glow
Let’s talk about Fred Samuel. The original sun-chaser. He opened his first boutique in 1936 on Rue Royale (casual), aged just 28. His vision? Less royal tiaras, more Riviera cocktails. He didn’t care for jewellery that sat in safes. He made pieces for women who wore them – on boats, at parties, under the stars. Pearls, colour, and a dash of rebellion. Fred wasn’t just selling sparkle; he was bottling sunshine. Fast-forward nearly 90 years, and the house is still radiating.
1936: Geometry, But Make It Sexy
The first chapter, 1936, reimagines the year it all began. It’s all about arches. Yes – arches. But not the ones you learned about in Year 9 Art History. These are diamond-encrusted, platinum-trimmed, and dangerously chic.
Cuffs curve like they’ve been carved by sunlight. Earrings drop with precision. Necklaces are symmetrical but not stiff – think clean lines with a flirty edge. There’s something deeply satisfying about the geometry. Structured, yes – but it still moves.
Soleil d’Or Sunrise: Jewellery on Holiday
Then there’s Soleil d’Or Sunrise – aka the golden hour, in jewellery form. This is FRED’s softer side. Warm golds. Sunkissed citrines. Sapphires that catch the light like sea foam at dusk. The vibe? South of France, late afternoon, skin still smelling faintly of last night’s perfume.
It’s sensual. It’s playful. A necklace that drapes like sunlight. These are the pieces you wear when you want to feel expensive – but relaxed.
Jewels That Actually Do Things
And here’s where FRED really wins: the pieces transform. Necklaces into bracelets. Brooches into pendants. It’s high jewellery with a passport. Designed to move with you.
It’s Not Just About the Sparkle
Fred Samuel once said his jewellery was designed to reflect “the light within the stone.” So go ahead – throw on the cuff, slip in the earring, layer that necklace. Step into your main character era. Preferably somewhere with a good sunset.
