There’s no denying we’re spoilt for choice when it comes to Australian fashion brands.
Australian designers are known for a few things. A sun‑kissed aesthetic, wearability, and innovative design approach are just a few defining characteristics of the evolving local scene that’s quickly gaining a global fanbase. It’s an exciting moment for Australian fashion, where the industry is broadening its horizon beyond the resortwear and activewear roots that it became known for.
The Best Australian Fashion Brands, According To marie claire:
- Best For Workwear: Scanlan Theodore
- Best For Everyday: St. Agni
- Best For Occasions: Christopher Esber
- Best For Weekends: SIR
Today, it’s not uncommon to see celebrities like Dua Lipa, Margot Robbie and Megan Markle in elevated pieces by local brands as Aussie designers rewrite the rules of contemporary dressing, delivering pieces that feel as good as they look.
Whether you’re in search of a sculptural linen dress to slip seamlessly from brunch to beach, power tailoring that works as hard as you do, or the perfect pair of sandals to ground every outfit, these homegrown labels deliver. They fuse minimalist silhouettes with thoughtful details, combine sustainable craftsmanship with luxe fabrication, and bring a distinctly Australian ease to the wardrobes of sartorialists worldwide.
Below—in no particular order—we’ve rounded up the best Australian fashion brands to shop now.
Zimmermann
Now one of Australia’s most successful fashion exports, Zimmermann has come a long way since the days of co-founders and sisters, Nicky and Simone, selling their wares at the Paddington markets. Today, Zimmermann shows at Paris Fashion Week and is synonymous with ethereal designs that emphasise texture and shape. Counting celebrities like Margot Robbie and Beyoncé as fans, it’s a label that’s perfect for your holiday wardrobe or next special occasion.
Size Range: 0–4 (6–16 Australian). | Price Range: $450–$3,000.
ZIMMERMAN
Rhiannon Cotton-Voile Dress
ZIMMERMAN
Floral-Appliquéd Silk Crepe Top
ZIMMERMAN
Goldentime Medium Raffia Tote
ZIMMERMAN
Hooded Cotton-Terry Mini Dress
Scanlan Theodore
This Melbourne-based legendary Australian fashion brand is the epitome of minimalist-luxe design. Known for their crepe knit tailored pieces and refined wardrobe staples, Scanlan Theodore is perfect for workwear and elevated everyday dressing.
Size Range: 6–14 Australian. | Price Range: $250–$1,200
SCANLAN THEODORE
Denim Five Pocket Jean
SCANLAN THEODORE
Silk Chain Jacquard Tie Shirt
SCANLAN THEODORE
Italian Boyish Jacket
SCANLAN THEODORE
Mercerised Shoulder Pad Tee
Camilla And Marc
Camilla Freeman-Topper and brother Marc Freeman founded their namesake Australian brand for the confident, contemporary woman. Today, Camilla and Marc is one of the country’s most celebrated and popular fashion labels, specialising in modern luxury with a distinctly Australian edge. Think everyday staples characterised by sharp tailoring, sculptural silhouettes, and effortless sophistication.
Size Range: 6–14 Australian. | Price Range: $250–$1,200.
CAMILLA AND MARC
Dia Car Coat
CAMILLA AND MARC
Poppy Snake Clutch
CAMILLA AND MARC
Peregrine Lace Midi Dress
CAMILLA AND MARC
Mackinley Double Breasted Blazer
Christopher Esber
Since launching his eponymous label in Sydney in 2010, Christopher Esber has built one of the most exciting Australian fashion brands right now. Continually reinventing the Esber DNA, the label is synonymous with a sleek aesthetic accented by architectural cut-outs, deconstructed silhouettes and sensual minimalism. Now showing in Paris, the brand has redefined contemporary Australian luxury for the modern woman.
Size Range: 6–14 Australian. | Price Range: $500–$2,500
CHRISTOPHER ESBER
Jo Flip Flop
CHRISTOPHER ESBER
Burnout Strapless Dress
CHRISTOPHER ESBER
Hibiscus Embroidered Rib Dress
CHRISTOPHER ESBER
Anemoi Cami
Bianca Spender
Bianca Spender spent her childhood watching her mother, Carla Zampatti, build one of Australia’s most beloved fashion brands before then working under her and studying design in Europe. When she launched her own label in 2009, it quickly became known for its artistic sensibility and elegant perspective. With ethical production at the heart of the brand, her collections use dead‑stock fabrics and are produced locally in Ethical Clothing Australia–accredited workshops.
Size Range: 6–16 Australian. | Price Range: $300–$1,400
BIANCA SPENDER
Crepe Clarion Pant
BIANCA SPENDER
Organza Curvature Skirt
BIANCA SPENDER
Polka Dot Silk Top
BIANCA SPENDER
Slate Crepe Eva Gown
Bassike
Born out of Palm Beach in 2006, Bassike was doing sustainability before it became a meaningless buzzword. Using organic, natural fabrics and working with local manufacturers, the brand has prioritised ethical manufacturing from the jump. Not only that, but their range of luxury basics are anything but. Their slouchy tees, oversized denim and easy dresses become lifesavers as pieces you turn to whenever you’re in a pinch.
Size Range: 0–3 (6–14 Australian). | Price Range: $120 –$800
BASSIKE
Slouch Tuxedo Jean
BASSIKE
Suede Belt
BASSIKE
Eyelet Detail Ballerina Flat
BASSIKE
Contrast Stripe Knitted Vest
Esse Studios
In 2019, designer and creative director Charlotte Hicks launched Esse Studios as an antidote to the culture of overconsumption in fashion. And with her fuss-free ‘Editions’, which eschew seasonal collections in favour of smaller, exclusive drops, she is redefining slow fashion with timeless, sculptural pieces. Designed to help you build a considered edit, the classic shirting, elegant silk dresses and structured suiting are all interchangeable and essential wardrobe components.
Size Range: 6–14 Australian. | Price Range: $280–$1,800.
ESSE STUDIOS
Rosa Top
ESSE STUDIOS
Issia Strapless Mini Dress
ESSE STUDIOS
Portia Duo Trouser
ESSE STUDIOS
Aire Tie Blazer
Lee Mathews
One of the most consistent Australian fashion brands, always delivering collections that we can count on to take us from 9-5, as well as through casual and special occasions. With a focus on natural fibres, the label balances romantic silhouettes with utility-driven details to create pieces that feel lived-in yet still luxe, and purposefully designed.
Size Range: 0–4 (6–16 Australian). | Price Range: $250–$1,200.
LEE MATTHEWS
Francis Pant
LEE MATTHEWS
Cashmere Tee
LEE MATTHEWS
Winnie Halter
LEE MATTHEWS
Peggy Blouse
SIR
If you were to ask for a label that epitomises modern Australian style, SIR might just be at the top of the list. Founded in 2014 by friends Sophie Coote and Nikki Campbell, it’s become a global favourite, known for effortless throw‑on‑and‑go dresses, tailored separates and refined swimwear. Favoured by celebrities such as Sofia Richie Grainge, the brand embodies modern femininity and refined ease.
Size Range: 0–3 (6–14 Australian). | Price Range: $120–$600.
SIR
Sartoria Belted Trouser
SIR
Fontana Halter Bandeau
SIR
Fresca Belted Midi Dress
SIR
Sorrentino Mini Short
Aje
There’s a good chance you’ve seen multiple wedding guests in an Aje number. The Australian fashion brand founded by Adrian Norris and Edwina Forest is celebrated for its fusion of raw beauty, tough femininity, and effortless cool. You know an Aje piece for its exaggerated silhouette, generous sleeves, or hand-painted prints. With two off-shoots in Aje Studio and Aje Athletica, you can also find everyday basics and great activewear from the label.
Size Range: 4–16 Australian. | Price Range: $250–$950.
AJE
Behold Maxi Dress
AJE
Alessia Flower Clutch
AJE
Rylan Long Sleeve Denim Shirt
AJE
Camille Flower Top
Alémais
It’s hard to believe that Alémais was only founded five years ago. Designer Lesleigh Jermanus has quickly built one of the most formidable Australian labels with her ethereal pieces that are characterised by their bold prints, laser cut-outs, quality materials and artisanal aesthetic. Worn by three different characters in White Lotus season 3 (Leslie Bibb, Michele Monaghan and Parker Posey), it’s also gaining global recognition with rapid momentum.
Size Range: 4–16 Australian. | Price Range: $350–$1,200.
ALEMAIS
Adriana Trench
ALEMAIS
Montie Shirtdress
ALEMAIS
Gia Mini Dress
ALEMAIS
Connie Beach Tote
Viktoria & Woods
The brainchild of Margie Woods, Viktoria & Woods is celebrated for its refined wardrobe essentials. Spanning merino wool knits to premium tailoring, denim and occasion wear, most pieces are proudly made in Australia using sustainable textiles and ethical methods. This is an Australian fashion brand that we especially love for elevated everyday pieces or workwear that you’ll have on high rotation.
Size Range: 0–4 (6–16 Australian). | Price Range: $200–$1,200.
VIKTORIA & WOODS
Scripture Shirt
VIKTORIA & WOODS
Archibold Unisex Trouser
VIKTORIA & WOODS
Coach Belt
VIKTORIA & WOODS
Deacon Unisex Shirt
St. Agni
Founded in 2014 by Lara and Matt Fells, St. Agni has become a go-to in minimalist, contemporary Australian fashion for It girls across the world. Renowned for its classic tailoring, artisanal accessories, and nonchalant aesthetic, the brand champions considered consumption through ethical production and natural materials. Loved by tastemakers and celebrities like Kendall Jenner, the Byron Bay-based label is quickly becoming synonymous with understated luxury and modern, conscious design.
Size Range: XXS–XL (6–14 Australian). | Price Range: $150–$1000.
ST. AGNI
Sculpted Knit Dress
ST. AGNI
Petit Pouch Heel
ST. AGNI
90s Low Rise Jeans
ST. AGNI
Transparent Skirt
The popularity of Australian brands ebbs and flows with trends, however labels such as Zimmermann, Scanlan Theodore and Camilla and Marc are recognised both locally and internationally.
Yes, many Australian fashion brands are stocked globally, in international department stores or via e-commerce sites.
Australian labels such as Bassike, Viktoria & Woods and Esse Studios prioritise ethical production, organic fabrics and limited collections that champion slow fashion.
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