Having joined the ever-expanding ranks of celebrity beauty brands with fragrance label, Orebella, last year, Bella Hadid spent the past weekend flooding our feeds with promo for her new scent.
The model hosted an ethereal garden party with a small guest-list of her closest and most recognisable friends, including Kendall and Kylie Jenner, Alex Consani and Hailey Bieber. Because, who else do you call upon to promote your latest launch?
On instagram Bella was seen eloquently spritzing the Rhode Beauty founder with the new lychee and raspberry blossom-based scent as she quipped: “ooh, this one smells so good!”
While the lavish new launch certainly piqued our interests, it was Bella’s carefully curated edit of looks across the weekend that had us most enamoured, with not one but three separate outfits from cult-Australian label, With Jéan.
The first look was featured on Bella’s instagram, the model posing with her new fragrance on a dreamy sunlit balcony wearing the brand’s posy weather and short set – a cream coquette-coded set of shorts and matching cardigan.
The 28-year-old backed up her clear adoration of the label with a similar post to her instagram story, this time sporting the Sharni halter and skirt set.
Finally, she was seen stepping out in Los Angeles in the Y2K bubble-hemmed Magnol dress in a dreamy butter yellow perfect for summer. Bella re-fashioned the halter tie style to be worn strapless before pairing back with a pair of Rodger Vivier Viv’ Canard Slingback pumps.
The Gold Coast-born brand has established a cult following since it first launched in 2017, going global with a new store recently opening in New York’s coveted Soho shopping district and garnering the ever sought approval of the celebrity set.
Further verifying its it-girl status, With Jéan has been worn by the likes of Hailey Bieber, Kaia Gerber and most recently Dua Lipa who was seen in one of the label’s polka dot bikinis while holidaying in Europe.
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