For most people, Amazon is an endless maze. You start searching for storage solutions — because our apartments need to look chic and organised — and somehow find yourself looking at cat toys. Or perhaps that’s just me?
Regardless, Amazon certainly isn’t the website that I would usually head to for fashion. I typically prefer a more… curated collection.
The Best Fashion Brands On Amazon, According To maire claire:
- Best Basics: Amazon Essentials
- Best Winter Warmers: The North Face
- Best Activewear: THE GYM PEOPLE
- Best Holiday Essentials: The Drop
- Best Denim: Lee
However, after hours of scrolling, I can confirm that there are some hidden gems to be found on Amazon.
From basic shirts that you can layer underneath your knits, to outerwear that will keep you warm all winter, there are plenty of fashion finds, and we’ve handpicked a selection to help you out.
A quick reminder: Amazon Prime Day is a little different this year, and will be running for an entire week. Make sure to prep those wishlists and check here for all the info you could possibly need in the lead up to the sales.
Amazon Essentials
Best for: Basics and layering
Perfect for wardrobe staples, Amazon Essentials have basics like tank tops, long and short-sleeve shirts, all at an affordable price.
Cotton Modal Long-Sleeve Shirt And Full-Length Bottom Pyjama
Classic-Fit Short-Sleeve V-Neck T-Shirt, Pack of 2
Women’s Classic-Fit Lightweight Long-Sleeve Turtleneck Sweater
Lightweight Water-Resistant Packable Puffer Vest
The Drop
Best for: Euro summer inspo
Need an outfit for those Aperol Spritz evenings in Italy? Or possibly a light knit to travel in? The Drop has all the holiday essentials you could possibly need.
Alice Crewneck Back-Slit Ribbed Pullover Sweater
Women’s Diana Bag
Carlota Strapless Linen Maxi Dress
Archie Lace-up Open Toe Heels
LILLUSORY
Best for: Winter knits
For chic, minimalist knits and cosy essentials, LILLUSORY has you covered with a range of styles that are ideal for casual days and office outfits.
Striped Sweater Vest
2 Piece Lounge Set
Gold Button Crew Neck Cardigan
Crewneck Oversized Sweaters
PRETTYGARDEN
Best for: Summer vacation essentials
From a comfortable tracksuit for the plane, to gingham shorts to wear by the beach or pool, PRETTYGARDEN has all your last minute holiday essentials.
Summer 2-Piece Outfit
Summer Gingham Lounge Shorts
Solid Long Sleeve Track Suit
Summer Midi Dress
The Gym People
Best for: Affordable activewear
Whether you’re off to Pilates or improving your pace on Strava, The Gym People offer activewear that is so comfortable, you can wear it all day long.
High Waist Yoga Pants
Ice Silk Workout Top
Long Sleeve Compression Shirts
High Waist Yoga Shorts
Lee
Best for: Denim jeans
When it comes to denim, Lee is a classic brand you can always rely on — effortlessly cool styles and lasting quality make them the perfect addition to every wardrobe.
Rhianna Boilersuit
High Rise Trouser Jean
Monroe Straight Leg Jean,
Legendary Mid Rise Flare Jean
The North Face
Best for: Winter layers
For the ultimate defence against the wind and rain this winter, The North Face has you covered with premium outerwear.
Carto Triclimate Jacket
Glacier Full-Zip Fleece
Short-Sleeve Shirt
Resolve Parka II
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