I’ve been meticulously combing through The Iconic, hunting for the kind of pieces that make you look twice. As a shopping editor, market research is my day job (and, fine, my night hobby too), which means I’ve developed a near-clairvoyant ability to spot designer-inspired pieces that look triple the price.
What To Shop At The Iconic, According To marie claire
- COS City Canvas Tote, $159
- Minima Esenciales Lena Merino Wool Jumper, $160
- Tony Bianco Rupert Boot, $261
- Harris Tapper Irving Trousers, $355
If your style leans toward clean lines, neutral palettes, and an air of effortless polish, you’re likely already fluent in brands like The Row, Khaite, and Toteme. But you don’t need their price tags to achieve that level of sophistication. There’s plenty of affordable options out there delivering on quiet luxury—and I’ve been quietly bookmarking the best of the best for you.
Ready to shop? Scroll on for the most polished and chic finds currently at The Iconic.
Perfect for carrying your essentials, this practical tote features a spacious design and durable canvas construction make it ideal for work, shopping, or weekend outings.
Sleek and refined, these ultra-wearable pants deliver a seriously-chic look while feeling just as comfortable as your favourite track pants.
Reminiscent of Loro Piana’s Rebecca ballet flats, these shoes feature an elongated silhouette, a sleek pointed toe, and a comfortable low heel, promising lasting style and wearability for years to come.
This wardrobe essential is crafted from a pure wool fabric, featuring a ribbed neckline, cuff and hem for a structured yet refined look.
A subtle nod to ’00s nostalgia, the COS Facade Turn‑Up Straight‑Leg Jeans are reimagined for modern minimalists.
Taking direct inspiration from the runways, these leather boots feature an elongated square toe and comfortable low heel.
High up there on our list of near-perfect tees, this heavyweight number by COS manages to look both polished and relaxed at the same time.
Meet your everyday style companion: the Assembly Label Neve Suede Shoulder Bag. Thoughtfully designed with a structured base and reinforced handle, it maintains its elegant shape while effortlessly holding your essentials.
Need a jacket that will see you through the season and beyond? This ladylike fitted blazer can be styled over pants, dresses and everything in-between.
Whether you’re chasing off-duty chic or effortless polish, this hair pin is the perfect finishing touch—versatile, comfortable, and stylish.
Elevate your eyewear game with the CHIMI Louis Glasses. These oversized and sculptural frames give a nod to modern minimalism, exuding confident charm in every angle.
Effortlessly chic, this Wrap Maxi Skirt by & Other Stories is the perfect statement piece. Crafted in a fluid, wrap silhouette, the skirt gently cinches at the waist with a self-tie closure for easy wear.
The Iconic hosts several major sales throughout the year, including End of Season sales, Black Friday, Boxing Day, and special flash events. During the End of Season Sale, discounts often reach up to 50% off or more across fashion, beauty, and home categories. These dedicated sale period are prime opportunities to scoop up premium labels at deep discounts.
Yes. The Iconic Outlet is a dedicated, always-on sale zone with discounts starting at 50% off. It features a constantly refreshed selection of discounted clothing, accessories, and shoes across top brands.
Use filters like “Favourite Brands”, to zero in on your favourite products and be sure to add items to your own wishlist for easy reference. Our editors always have plenty of highlights to share from The Iconic’s most recent sale selection.
